Market Assessment & Demand Analysis of Products.
Market Assessment & Demand Analysis of Products.
Merchandising and marketing have heen recognized as being central to the growth and development of Khadi sector in India. Domestic marketing is important for providing a link between the producer and consumer The marketing and export promotion scheme is needed to promote the marketing of Khadi in the country and to improve the levels of awareness among Khadi handloom weavers and the general public in the intere‘t of overall development of the Khadi sector. Further assistance and knowledge is required by the agencies for building up. developing and marketing of export worthy handloom products targeting the international market by way of participation in international exhibitions and buyer— seller meets. Reduce the prices. increase availability, improve the quality / colour durability, innovative design, more varieties, latest fashion and trends, more organized, more advertising, increase awareness, special market survey for handloom products, customization, suitable to weather conditions and reduce intermediaries etc. are needed to improve the satisfaction level of handloom customer. Promotion / advertisement, availability / increase number of outlet, exhibitions, develop new designs, awareness, price to be reduced, proper marketing, more customization of products, link it with brand India, improve the quality, customer friendly services, improve durability, provide machines to weavers, remove middleman from chain and fashion orientation etc. are needed to make handloom more popular. Government should help in opening more outlet, exhibition and trade fair, loans to setup a shop Subsidized the products, relaxation on duties and taxes, improve the marketing strategy, encourage the mechanization, special outlets, implementation of the rules strictly, outlets at village level / Taluk, better technology for weavers at cheaper rates, discount, competitive customer service, compulsory selling of handloom products at all textile outlets, compulsory for school uniform, helps in generating in more designs and Government should see overseas opportunities to make the Khadi sector survive. At present cluster has its own marketing outlet in the form of show room. Effort should be made to sale each other's products in different places. More focused marketing strategy is required as it has been observed that there is huge back log of previous year's production. Thus, aggressive marketing by participating in exhibitions, fashion shows at various levels should be maximised and also there is a need to initiate and strengthen linkages with the famous outlet chains like Fab India, Central Cottage Industries Corporation (CCIC), Life Style, Desi, Prudent India and New look. Regular buyer-seller meets should be held to make the producers and buyers understand the need of each other. Capacity building of systems and functionaries: the system created, such as consortiums, networks federations, associations etc, shall have legal entity, where it does not exist. this would help buyers to work directly with the systems. similarly, SHGs of artisans are lacking in the capacity to function independently and effectively. SHGs need repeated training and escorting services to perform excel.